Announced as a collaboration between the sports brand Nike and three young artists/designers (Raphael Holzer, Yves Möhrle, Bertilla Spinas), the Nike Concept Store was a guest for a week in the Mall of Switzerland, Switzerland's largest shopping center. The assortment turned out to be an upcycled-parodied staging of the Nike brand, which confronted the real customers of the consumer oasis with the concept of originality in a whimsical way.